On 26th February, 2020, the Cotton Corporation of India Limited (CCI) ,a Mini Ratna PSU, launched its best quality cotton under brand name ‘HIRA'. The need for a brand was felt for assuring the customers of Indian cotton, of a good and reliable quality input for spinning and further value addition.

 As the single largest cotton trading company in India, CCI, under Ministry of Textiles, Govt. Of India has taken several initiatives to improve the quality of Indian cotton. As a result of these initiatives CCI is offering quality cotton to textile industry with better quality parameters, in terms of less moisture, less trash and better grade than the cotton available in the market.

Continuing its initiative, CCI’s best quality cotton was launched under the brand name ‘HIRA' by Shri Suresh Kotak, Chairman, Kotak and Co. Ltd., known for his yeo man services to the cotton sector.

CCI-HIRA will assure its valuable customers, the best quality cotton in the country with the benefits of minimal trash (below 1.7 %), low moisture (below 8%),  best grade (Rd 78 plus), optimal mic (3.8-4.2) and strength (29 g/tex plus) resulting in better realisation of value.

Itwill also help Indian Cotton gain international recognition by establishing a premium brand of Indian cotton ‘HIRA’with absolute reliability. ‘HIRA’ is an acronym for “ High in Reliable Attributes”.